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INC: One Word That Defines A Great Personal Brand

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One Word That Defines A Great Personal Brand
INC Magazine
By Jeff Haden
August 6, 2012

 Julia Allison, one of the Web’s biggest self-promoters, explains how to define your brand before others do it for you. 

I was convinced that trying to build a personal brand, especially for the average small-business owner, is a waste of time. And I was admittedly kinda smug about it.

Then Julia Allison put me solidly in my place–in the nicest possible way, mind you.

Here’s [read more...]