One Word That Defines A Great Personal Brand
By Jeff Haden
August 6, 2012
Julia Allison, one of the Web’s biggest self-promoters, explains how to define your brand before others do it for you.
I was convinced that trying to build a personal brand, especially for the average small-business owner, is a waste of time. And I was admittedly kinda smug about it.
Then Julia Allison put me solidly in my place–in the nicest possible way, mind you.
Here’s [read more...]