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INC: One Word That Defines A Great Personal Brand

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One Word That Defines A Great Personal Brand
INC Magazine
By Jeff Haden
August 6, 2012

 Julia Allison, one of the Web’s biggest self-promoters, explains how to define your brand before others do it for you. 

I was convinced that trying to build a personal brand, especially for the average small-business owner, is a waste of time. And I was admittedly kinda smug about it.

Then Julia Allison put me solidly in my place–in the nicest possible way, mind you.

Here’s [read more...]

People are inconsistent, unpredictable, contradictory and even capricious. That’s why people struggle with maintaining their personal brands. Good brands are just one thing – but people aren’t.

People are inconsistent, unpredictable, contradictory and even capricious. That’s why people struggle with maintaining their personal brands. Good brands are just one thing – but people aren’t.

I’m teaching a Learning Annex seminar on Personal Branding TONIGHT at 6:45 pm

Although it’s entitled “How to be an Internet Celebrity,” I don’t really think that’s an accurate summary of the course material, mainly because I don’t believe there to be much value in becoming an “Internet Celebrity,” whatever the hell that even means.

I do, however, find significant value in personal branding, and if I’ve learned anything from my myriad missteps in this realm, it’s that this happens to be one of those rare instances, like being an airline pilot or a solider in Iraq, in which one should try very, very hard not to make mistakes in the first [read more...]